21-year-old social media darling Cameron Dallas is fast becoming a hot commodity outside of his Vine/Twitter presence.
He arrived on the streets of Milan for fashion week and thousands of his fans showed up to greet him.
Here is a quick reminder of Dalla’s uniquely 21st century fame.
Dallas is a California native who rose to fame on Vine, the video sharing app where he has over nine million followers and over two billion loops (that’s plays to the non-Viner). His videos mostly consist of playing pranks on friends and posting shirtless images.
That makes him the tenth most-followed user on the app– above the likes of Selena Gomez and Taylor Swift, which gives you an indication of his social media stardom.
His other accounts are massive as well.
Instagram: 9.5 million
You Tube: 4.1m
Basically, when it comes to social media, he’s a massive star among his biggest audience: teenage girls/boys.
His presence at Milan Fashion Week is only the tip of the iceberg of what’s ahead for Dallas in 2016.
He is expected to launch a campaign with Calvin Klein in the next few months. In addition, he will appear in a few movies (Neighbors 2 and The Outfield) and release music.
Dallas illustrates our current cultural climate; social media followers are today’s most valuable currency and it can ensure you a warm embrace from a huge brand like CK.
Check him out in Milan and on Snapchat promoting his new Calvin Klein partnership.
At some point he decided to go on Snapchat…
He clearly forgot to add “I tease gay men and fangirls in #MyCalvins” or “I get anally fucked in #MyCalvins?”
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